How The Santa Monica Beach Club Transformed Their Customer Experience
This recent renovation features entirely new Food and Beverage operations to provide the most up‑to‑date equipment and design.
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How The Santa Monica Beach Club Transformed Their Customer Experience
This recent renovation features entirely new Food and Beverage operations to provide the most up‑to‑date equipment and design.
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The Beach Club is a private club, founded in January 1923 and located in Santa Monica, California. The Club lies on the sands just north of the famous Santa Moncia Pier, directly off the famed Pacific Coast Highway. The brainchild or a group of businessmen with a common desire of coastal recreation and keen appreciation for the spectacularly beautiful Santa Monica beaches.
The Beach Club is known for its outstanding staff and member culture that has been known for generations.
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Young Caruso Chosen to Help Bring New Life to The Back of House
The Club completed its “heart of the house” $20 million renovation with YoungCaruso in the spring of 2024, completely replacing the main kitchen, the grill kitchen, main bar and staff areas with latest in technology equipment and design.
Challenges during the process were 50 year lease land agreements and local regulatory agencies that posed jurisdictional conditions during the process.
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Young Caruso Created an Environment That Continues The Magic of Santa Monica Beach Club Into The New Age
YoungCaruso worked directly with the General Manager, Executive staff and Board of Directors to program and design the back of the house including well‑appointed and ergonomic workspaces. The project took 6 years from inception to turnover due to numerous regulatory agencies approval.
Facilities in the main kitchen include new dry and refrigerated storage, liquor storage, state of the art Garde Manger, preparation area, production cooking and banquet and ala carte assembly and pickup stations. The grill is self‑contained with a wood burning hearth pizza oven, and short order grill station.
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